Listen & snack? Pringles ‘can’ do it.
Popular saddle-shaped chips brand Pringles is globally identified for its striking tube-stacked packaging. Kellogg’s approached Pramara to devise a functional promotional product targeting millennials and also adding value to the can. True to the brand personality and promo theme, Pramara ingeniously created a Bluetooth speaker that could be affixed on top of the can.
It was a chip shot enticing people to get their hands on the Pringles can that came mounted with a wireless gadget. This added functionality by Pramara was a massive hit across global markets in South Africa, Philippines, Singapore, Japan, Taiwan, Australia/NZ, Malaysia, Thailand, Vietnam, Indonesia and Korea.